When producing upcycle products such as this duffle bag, inclusive working, CO2 savings and waste reduction are key factors. With upcycling, not only the raw material is repurposed, but the entire product. This prevents valuable parts from ending up in the trash and gives the "old" material even more value. As a result, fewer materials need to be purchased, fewer raw materials are used and thus less CO₂ is emitted. By repurposing this banner material, 114 KG of waste saved from incineration. This makes upcycling one of the most sustainable solutions for waste material. The tags used are made of recycled PET and organic cotton. The hang tag is made of 100% tree-free paper made from waste materials such as straw and grass.

Another important goal in the production is (work) pleasure and giving others the space and opportunity to participate in society. We do this in our own social and local workshop: Makers Lokaal. Through this approach, we connect passionate and skilled people to our company and work on opportunities and personal development for our makers.